In this talk I will share the main things to think about when starting your own tech project to ensure it is ethical and accessible from the get-go, based on my own experience of starting Yourequal UG, a social-impact business that empowers and supports underrepresented and marginalised employees to identify safe places to work. From shaping your strategy to choosing your legal entity, partners, and tech stack, this talk will walk you through how we built Yourequal UG around ethical and accessible values and our takeaways, so that you can start your own tech project around the values that matter to you!